Jiepang is doing some awesome data-focused initiatives to make sure product iterations are actually improving user experience and retention. That, and also moving away from vanity metrics and towards more actionable metrics.
A cool product that we’ve been using recently is Mixpanel, which lets us set up tracking on event-based data, and using that to set up some pretty funnel and cohort analyses.
Lessons so far:
- More data doesn’t equal better data
- Clearer decisions can be made on a few metrics that reflect key-engagements, rather than a 5 page data-dump report
- See what features users’s aren’t using… and get rid of it. UI clutter is a b*tch.
- Fix a bleeding user-experience/retention issue first. Driving more new users (user acquisition) into a product is a waste if they’re just going to leave a couple weeks later.
- RTFU: Remember The F’ing User. Data reflect people. Always go back to the user, and what problem the product solves for them. (Thanks, BoostAgile and OptimalUsability, for the recent Usability Workshops!)